Privacy policy

Processing of personal data

We protect your privacy and you should be able to feel safe when you entrust us with your personal data. We have therefore drawn up this data protection information so that you can learn about how we process your personal data, what we use it for, who can access it and how you can take advantage of your rights and your privacy.


We process your personal data primarily to be able to fulfill our obligations to you in the best way. Our starting point is not to process more personal data than is required for the respective purpose, and we always strive to use the least privacy-sensitive data possible.

Your personal data is needed so that we can provide you with good service, information and possible follow-up of purchases. We may also need your personal data to comply with applicable laws and regulations, carry out customer and market analyses, and send targeted offers via e-mail or telephone.

Personal data controller

OMG Plantbased Food AB 559280-9429, Tapetserarvägen 4, 167 72 Bromma is the data controller for the processing of your personal data.

[email protected]

What personal data do we process?

We process personal data that you have provided to us as below.

When you complete a purchase/an order

  • Information that you provide to us yourself, such as name/company name, organization number/social security number and contact details, incl. telephone number, purchase history, password and e-mail at ohmungood.se and ohmungood.com
  • When you use our website, information is stored about your device that is used to prevent fraud, solve technical problems and improve the user experience for all customers. This includes: Cookies, IP address, referral address, data that identifies which browser and which version you are using.

Legal basis for processing: performance of contract to handle your payment and delivery of your purchase, legal obligation for accounting purposes and to fulfill our legitimate interest in conducting our business (balancing of interests) for other processing of your order and when we send marketing of our products. You can always unsubscribe from marketing through a link in an e-mail or by contacting us, see section responsible for personal data.

When you communicate with us

  • Name and contact details
  • Information about your question, point of view or your matter

Legal basis for processing: fulfilling our legitimate interest in conducting our business (balancing of interests)

When you apply for employment with us

  • Information that you provide to us yourself, such as name, social security number and contact details, incl. phone number and email
  • CV including grades and cover letter
  • Other information you provide about yourself

Legal basis for processing: fulfill our legitimate interest in recruitment (balancing of interests) and legal obligation to fulfill our obligations and observe our rights in labor law

When we have an obligation under law

In addition to what is described above, in some cases we process your personal data when we are obliged by law, for example due to our bookkeeping obligation or upon request from an authority.

Legal basis for processing: legal obligation

How long do we save your personal data?

We save your personal data only as long as it is necessary to fulfill the purposes of the processing, to be able to defend legal claims and as long as it is required according to statutory storage times.

Data needed to complete the order, follow up and handle any repurchases and complaints are saved for 1 year from your last purchase. Information that is necessary for accounting is stored for up to 8 years according to the Accounting Act.
Personal data for customer service matters is normally saved 6 months after the end of the customer service matter.

Job applications are normally saved for 2 years (discrimination law) after completion of recruitment.

Your rights

Du har vissa rättigheter enligt dataskyddslagstiftningen.

If you want to exercise any of your rights, you can contact us via [email protected].

  • Access to your personal data – you have the right to obtain personal data we have stored on you in an easy-to-read format. As a member, you can see certain information under “My pages” when you log in to our website. Contact us if you need to get them out in file format.
  • Request correction – you have the right to request correction of your data
  • Request to be deleted – you have the right to have your data deleted under certain circumstances
  • Object to processing based on our legitimate interest and to processing for direct marketing – you have the right to object to the processing of your personal data or to the processing being restricted
  • Right to data portability – you have the right to have your personal data moved from us to another company, authority or organisation
  • Complaints – contact us if you have any questions or complaints about our handling. You also have the right to file a complaint with the Data Inspection Authority, which is the supervisory authority, if you believe that we are processing your personal data in violation of the data protection regulation www.datainspektionen.se

Right to avoid electronic direct marketing

We may use your email address or mobile number for direct marketing purposes. If you do not want us to use your email address or mobile number for direct marketing, please contact us at [email protected]

Each newsletter from us also contains an option to unsubscribe from further marketing.

Who processes your personal data

We maintain routines and working methods based on the assumption that your personal data must be handled in a secure manner. The starting point is that only staff and people within the organization who need access to personal data in order to perform their duties should be able to access them.

Our security systems are developed with your privacy in focus and protect to a very high degree against intrusion, destruction and other changes that may pose a risk to your privacy. We have several guidelines for information security to ensure that your personal data is processed securely.

Our starting point is to only disclose your personal data to third parties if you have expressly consented to it or if it is necessary to fulfill our obligations under this policy. In cases where we disclose personal data to third parties, we ensure that the personal data is processed in a reassuring manner.

We share personal data with

  • Third-party supplier that processes personal data on our behalf, for example to handle payment, shipping and distribute e-mail.
  • Other third parties to the extent necessary to comply with Swedish law, for example authority requests or court decisions.


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